Social Semiotics is a methodological framework for analyzing how meaning is constructed and communicated within society through various sign systems. This multifaceted approach was initially developed by Michael Halliday in the 1970s and further expanded by scholars like Gunther Kress and Theo van Leeuwen. Social Semiotics is important because it offers a comprehensive way to understand how different modes of communication (such as text, images, gestures, and sounds) create and convey meanings in specific social contexts. It emphasizes the dynamic interplay between signs and social practices, allowing researchers to uncover the underlying cultural, ideological, and power structures embedded within communicative acts. Social Semiotics operates under several guiding principles to decode the meanings of various signs. One fundamental aspect is the spatial positioning of elements within visual compositions , which can significantly influence interpretation. For instance, in Western c...